One audience, one promise, one action. If a stranger has to read twice, the page is doing the wrong job.
Morphos / Web redesign
Make the next
conversation easier.
A redesign for service businesses that already have an offer and a reputation, but lose the visitor somewhere between the first viewport and the enquiry.
Find your starting pointWhat we change, in order
Evidence placed where the visitor's questions actually arise — not collected on a testimonials page nobody scrolls to.
Fewer fields, clearer next step, and a reason to act now rather than later.
How the work runs
Read→Hero brief→Page structure→Build & check
We start from the asset you already have: your offer, your customers, your existing traffic. The first deliverable is a one-page hero brief — value proposition, proof order, primary action — before any layout is drawn. That single page usually exposes whether the problem is the copy, the proof, or the path.
What you get
- A hero brief you can approve or reject before build starts
- A page structure with proof placed against specific visitor questions
- One primary action and one measurable secondary action
- A short list of what to remove, not only what to add
How it starts, and what it costs
First deliverable
A hero brief: one page covering the proposition, the proof order and the single primary action. You approve or reject it before any layout is drawn.
Typical duration
2 to 4 weeks from approved brief to a built, checked page
Fee
Indicative band on request: a one-page brief is a fixed small fee; the build is quoted against the brief. Confirmed in writing before any work starts; nothing on this site is a quote.
What you bring
Your current site URL, the offer in your own words, and the three questions customers ask before they buy
What this is not
- Not a traffic guarantee, and not a ranking promise
- Not a full brand identity or a multi-month campaign
- Not a rebuild for its own sake — if the copy and path are the issue, we say so
Not sure this is the right route?
Run the read first. It names the route, the next deliverable, and the evidence to prepare — in seconds.